#OptOutside on , Black Friday
You may remember when REI Co-Op did something different on Black last year—they closed the co-op’s doors and invited the nation to opt outside with them. And more than a million people did just that. It really caught the attention of our community.
This year on Black, we’re going to join REI, and we’d like to invite you to opt outside with us on the Ridge Trail. On Black , get on the Ridge Trail, snap a photo and share it on social media—#OptOutside. Let’s skip the malls and celebrate life outdoors.
Visit https://www.rei.com/opt-outside for more information and to share that you will #OptOutside