Communications Strategy Group
New Belgium Brewing to Host Inaugural Bike Summit This Week
Three-Day Event Brings Together Nonprofit Champions from Across the Country to Discuss Bike Advocacy, Hot Topics and Best Practices
Ft. Collins, CO, April 9, 2013 – For the first time ever, New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, will host a bike summit at its Ft. Collins brewery. The summit, which will be held April 11-13, will bring together 65 people from more than 40 bicycle nonprofit organizations across the country. The summit will foster discussions about the good work of bike advocacy, while focusing on the political, environmental and fun reasons for enjoying the two-wheeled lifestyle. The three-day summit will include presentations from nearly two dozen of biking’s best, including David “DK” Kemp, former Ft. Collins Bicycle Coordinator and current Active Transportation Coordinator in Davis, CA; Maribeth Gallion with L.A.’s Bicycle Kitchen; Bike Denver’s Piep van Heuven; Alex Wilson from West Town Bikes in Chicago and Jodie Medeiros from the San Francisco Bicycle Coalition.
April 11-13, 2013
New Belgium Brewing
500 Linden Street, Ft. Collins
Session topics include:
- Nonprofit Membership
- Protecting bicyclists
- How to be stewards of change
- Building bike advocates
- Making the most of New Belgium bike partnerships
New Belgium Brewing has long been a passionate advocate of bike advocacy. It’s traveling festival Tour de Fat has raised more than $2 million for biking nonprofits and last year alone raised more than $500,000, the most money ever generated in one season. In addition, New Belgium’s Clips Beer and Film Festival has raised more than $200,000, with much of that also going to bike nonprofits. To foster the love of biking, New Belgium’s co-workers receive a custom bike at their one-year anniversary.
For a complete schedule and to learn more about the bike summit, contact Michael Craft at email@example.com.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.